The General Circular Coach

The most comprehensive AI coach on the Circular Economy. Trained on the Circular Transition Indicators (CTI v4) by WBCSD, ISO 59004–59020 standards, and complementary frameworks such as the Ellen MacArthur Foundation and UNEP Guidelines.

Chat with the General Coach

What you can ask

The General Coach helps translate complex frameworks into clear, actionable insights. Try questions like these:

What are the main differences between CTI and ISO 59020 when measuring circular performance?
How can I use CTI results to prepare for the upcoming Global Circularity Protocol (GCP)?
What does ISO 59010 recommend for transitioning towards circular business models?
Which indicators help track material circularity across global supply chains?
How do CTI metrics align with CSRD / ESRS E5 reporting requirements?
What KPIs connect operational efficiency with circular value retention?

Why use the General Coach

Comprehensive coverage of CTI, ISO, and complementary circular frameworks.
Continuously updated with latest WBCSD, ISO TC 323, and EU policy releases.
Ideal starting point for teams new to circularity or preparing for compliance reporting.
Designed to connect frameworks, KPIs, and practical implementation advice.

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Ready to start your circular journey?

Ask anything about CTI, ISO standards, or your industry’s next circular step. The General Coach is your instant access to verified circular economy expertise.

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